Business Model
1.Overview of META CLUB
DMC partners with 75 renowned clubs worldwide, creating real clubs within the metaverse space and offering the following four types of content.
1) DJ Play
Users can visit the clubs they have always wanted to visit using their PC, smartphone, or head-mounted display, and enjoy the performances of DJs affiliated with DMC from around the world. Moreover, they can have the opportunity to get acquainted with DJs through gifts or token-based support.
2) Communication With Users Worldwide
Within the Metaclub, users can chat or converse via voice with friends from around the world. The chat system includes the following features:
• Public Chat: Allows everyone within the Metaclub, regardless of country, to participate in visible chats.
• Friend Chat: Enables direct communication with people whom users have added as friends.
• Private Chat: Allows users to send private messages or chat with specific users, regardless of friendship status.
• Gifting: This feature can be selected in any chat, allowing users to send tokens or NFTs as gifts if the recipient has made their wallet address public.
3) Participation as an Owner in Metaclub
Metaclub offers a limited membership program where membership-based NFTs are sold. Members, as owners, can enjoy benefits such as discounts at actual facilities, and participation in member-exclusive events. They can also host their own events or parties within the Metaclub. As user activities within the Metaclub increase and demand for memberships rises, the value of NFTs will increase, leading to the creation of a secondary market and enabling genuine user-based decentralized management of the Metaclub.
2.Application of META CLUB
Metaclub is accessible to anyone via a web browser. The prototype version <METAVERSE CLUB SEL OCTAGON TOKYO> was unveiled on March 5, 2024.
URL: https://meta.discovercity.net/lobby/main.html?worldid=lobby
The full version of the Metaclub app will be launched in the fall of 2024.
1) Basic Functions of Metaclub
<Figure 3: Design Development Screen>
1- Avatar: Set up your avatar when you register for Metaclub. Participants can engage in voice or chat conversations via their avatars (customizable for each event).
2- Video Streaming: Artists and DJs can stream live performances, DJ talks, and other videos. It supports live streaming and can be synchronized with the DJ avatar's video through optional settings.
3- Notification Ticker: A ticker displays notifications and information.
4- Motion Customization: Customize your avatar's movements to create and apply your unique dance.
5- Friend Menu: Press the button at the bottom right to find friends within Metaclub and send friend requests.
6- My Page Menu: Press the button at the bottom left to launch My Page. From My Page, you can change your avatar's outfit, purchase points, and navigate various settings.
7- Record: A menu where users can voluntarily participate in events, such as sending tokens or gifts.
2)DMC Customer Management
Open a My Page in DMC to activate communication between customers through profiles, purchase history, and more.
Basic Functions:
a. Profile
-Register user information
-Manage active logs
b. Avatar
-Create your own avatar
c. Event Reservations
-Reserve Metaclub events
-Receive alerts before events
d. Friends
-Display a list of friends made within Metaclub
-Show the online status of friends
e. Wardrobe
-Display purchased avatar items
f. Gifts
-Display gifts received within Metaclub
g. Favorite Clubs
-Register your favorite clubs
-Receive information from favorite clubs
h. Favorite Playlists
-Register songs from your favorite DJs
-Receive information from favorite DJs
3.Major Partners of MetaClub
DiscoverFeed, which conducts metaverse development for DMC, is advancing its business by forming strong alliances with major companies, clubs, and DJs in the music industry.
1)Metaverse Business Partner Companys
DMC collaborates with major companies that produce and distribute club music, planning and managing DJs, clubs, and events.
2)Metaverse Business Partner Clubs
As the first commercial service of the metaverse project, DMC will open "MetaClub SEL OCTAGON TOKYO". Over the next two years, DMC plans to expand its business by partnering with 75 renowned clubs worldwide. Through cooperation with partner clubs in metaverse club development and joint event hosting, DMC will expand into various business areas.
3)Metaverse Business Ambassador DJs
DMC has partnered with 14 world-famous DJs who are active as ambassadors for DMC.
4)Metaverse Business Partner DJs
DMC focuses not only on top DJs but also on nurturing up-and-coming DJs. As a first step, DMC has partnered with "Djane Mag", which operates in 14 countries worldwide, to develop the "ASIA TOP50 Djanes" project.
5)DMC Partner Events
DMC establishes alliances with global club event organizers to host events in the metaverse space, inviting world top DJs to these events. Additionally, DMC prepares programs for DMCC holders based on their holding amount and purchase volume, providing participants with benefits such as priority ticket reservations, discounts, securing VIP seats, and special experiences like communicating with world-famous DJs and attending events.
<Sale of original products and music by the world's top DJs>
4.Overview of NFTs
1) Membership NFT
Membership NFTs can be purchased within the app and traded within the DMC ecosystem. NFT holders can receive the following benefits.
a. Offline Benefits: Receive special perks such as discounts and exclusive member-only menus at offline locations including clubs, hotels, restaurants, and clothing stores.
b. Virtual Space Benefits: Enjoy shopping discounts and facility reservations within the metaverse and website. Members are also invited to exclusive online events.
c. Rewards: Receive DMCC as a reward for hosting events or parties in the metaverse club.
d. Membership Rental: Earn fees by renting out membership to users who want to enjoy member perks without owning a membership.
e. Membership Trading: Buy and sell memberships on the NFT marketplace operated by DMC.
2) Membership NFT Partner Companies
The membership NFT business is developed and operated by five companies: Philip Securities Group, which operates financial businesses in 15 countries; CyberQuote, an information system subsidiary; Minkabu Group, a financial information provider with over 500,000 investors in Japan.
3) Membership NFT Partner Application
To enable the use of membership NFTs and DMCC at DMC partner facilities, a strategic partnership has been established with BURRITO WALLET, a multi-wallet supporting 18 blockchains and managing 1,400 types of cryptocurrencies. This partnership allows users to purchase tickets with DMCC tokens within the wallet and enjoy services at facilities immediately.
4)Membership NFT Business Model
a. Based on Membership NFTs
b. Number of Issuing Clubs: 75 locations
c. Number of NFTs Issued: 500 per club (total 37,500)
d. Issue Price: 80,000 yen
e. Membership Benefits
※1.DJs wanting to perform in one of the meta clubs can borrow a membership and earn 200 DMCC as a fee. Those without a membership can rent one from holders and share the fee.
※2.DJs must invite at least 100 customers to receive rewards.
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